Steve Angello is one of the most creative artists in music period. Everything from branding to music videos to the actual music, we are blown away by everything he does. His new official video for “Prisoner” is yet another example of his innovation and groundbreaking approach. We can talk about it all day but go ahead and watch for yourself above.
Steve says of the video via Spin, “With the song “Prisoner” I really wanted to tell a story. So when it came to the music video, it felt right to create a visual that was strong in storytelling.
I also wanted to touch on the dark and almost maniacal side of Swedish culture. We picked the motorsport called “Folkracing” to visualize this and to tell a story around something that is fairly unknown to most people.
Our creative partner, Made by Forest, sent me a treatment built around a story of two brothers heavily involved and almost obsessed with the sport. It felt like a natural fit for the song, the perception of being a prisoner to your own feelings.”